Strengthening Capacity for SBCC: BKMI Lessons Learned Dissemination

A dissemination event on Strengthening Capacity for SBCC: BKMI Lessons Learned was held on October 17, 2016 at CIRDAP International Conference Center, Dhaka. The event witnessed BKMI’s account of SBCC activities and lessons learned for 3 years in HPN sector.  BKMI capacity strengthening framework functioned in three levels – Individual, Organization and System. Since BKMI has been working closely with three communication units of MoHFW - BHE, IPHN and IEM Units  the representatives from the units shared their activities on SBCC Tools and Resources focusing on Individual, Organization and System levels respectively. Ms Nilima Sharmin, family welfare assistant, DGFP Comilla and Ms Huraine Fahmida Zeny, health assistant, DGHS Chittagong shared their field level experience about using HPN  eToolkit for field workers and eLearning courses. Mr Shahadat Mollah, health inspector from DGHS Manikganj and Mr Shaheen Alam, family planning inspector from DGFP Munshigonj shared their experience of using Monitoring & Evaluation Checklist for SBCC supervision. Dr AZM Zahidur Rahman and Ms Saiqa Siraj members of the Bangladesh BCC Working Group shared their experience about BCC Working Group and Safollo Gatha event. The event was chaired by Ms Roxana Quader, Additional Secretary (PH & WH), Ministry of Health and Family Welfare. In the event the Chair shared different successes of health sector and mentioned that leadership should not only  come from ministry level. Our work is in field level so the front line workers need to play important roles here. Everyone should provide new idea about how to implement different strategies. We need to strengthen the IEC Technical Committee.  She also mentioned that we need to have collective decision on the recommendation to develop joint action plan for three units of DGHS and DGFP and on sustainability of the BCC Working Group and HPN Coordination Committee. For this purpose we need to sit together.  The M & E checklist needs to be scaled up in all corners of the country.  We need to plan what needs to be done in near future.  She thanked BKMI & USAID for their support. She mentioned that we need support from all and need to work together. Mr Mohammad Wahid Hossain, Director General, DGFP thanked Rebecca Arnold, Project Director of BKMI and her Team for the achievement in last three years. He also thanked them for developing an effective M & E Checklist and facilitating the use of that in field level. Behavior is one the complex activity among different activities. In different levels behavior change is challenging job. This is a continuous process, it never ends. Field workers are doing this for 40 years.  Our achievement in the health sector is mostly the contribution of front level workers.  Field workers earlier provided messages for one issue, now they are sharing collective information. The behavior of field worker has changed and they are changing the behavior of people.  Through BKMI we have desired changes at levels. Frontline workers are the change managers, we are trying to empower and train through them using eToolkit and eLearning.  He thanked USAID, BKMI, Johns Hopkins and other organizations. He hoped in next sector program this issue would get priority. It is difficult to quantify behavior change but it helps to change other different issues. We need more budget allocation in SBCC by considering impact in all sectors. Dr Md Ehteshamul Huq Choudhury, Additional Director General (Admn.), DGHS mentioned that the achievement in health sector of Bangladesh is well known.  We are proud to be a part of this. We faced many challenges; we had to fight for this achievement. SDG and Community health is in front of us. We need to work together with government, non government, development partners and all other stakeholders to achieve SDGs. He further mentioned BKMI brought a change in our health system.  He thanked BKMI for their support. He also thanked the front line works for their efforts.  From the dialogue of front line workers it seems that BKMI is successful. To achieve the SDG we need to work for personal capacity strengthening, organizational capacity strengthening and at other levels.   We have to continue the activities that BKMI did. There was open discussion session and participants shared their thoughts about the BKMI project activities. More than 100 professionals from government, nongovernment organizations, development partners, media and academic attended the event. Government representatives were from BHE, IPHN, IEM, NIPORT, IEDCR, UPHCSDP. There were representatives from BBC Media, Plan International, MSH, Asiatic, Dnet, BCCP, HASAB, SMC, BBF, WaterAid, IPAS, Save the Children, SIAPS, NHSDP, IFPRI and BKMI. UNICEF and USAID from development partners were present. Representatives from media - BTV, Bangla Vision, New Age, Bangladesh Betar - and Universitities - State University of Bangladesh and Green University also attended. A copy of the Report on BKMIs Lessons Learned published on the occasion is attached here. A Catalog of Resources for Global Social and Behavior Change Communication is also attached.


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