Bangladesh Behavior Change Communication Working Group advocates on delivering consistent messages and maintaining coordination in different activities of HPN SBCC sector in Bangladesh. With the continuation of this activity, a subgroup entitled “National Framework for effective HPN SBCC” has been formed.
Through different meetings and workshops this subgroup developed a National Framework to guide the stakeholders in different HPN SBCC issues and the Framework is approved by the Ministry of Health and Family Welfare (MoHFW).
The Framework provides tools for all stakeholders to deliver consistent, reinforcing messages to priority audiences addressing key behaviors in support of GOB’s Health, Population and Nutrition Sector Development Programme (HPNSDP). It also helps the actors who are responsible for planning, designing, implementing, monitoring and evaluating SBCC, as well as relevant professionals responsible for allocating resources to SBCC.