“A Brief on ‘Ujjiban’ Baseline Survey”

United States Agency for International Development (USAID) has awarded a grant to the Johns Hopkins Center for Communication Program (CCP) to generate demand for maternal, neonatal, child and adolescent health (MNCAH), family planning (FP), nutrition and tuberculosis (TB) services in Bangladesh using high quality social and behavior change communication (SBCC) through Ujjiban SBCC project.

The goal of the Ujjiban  project is to increase health care seeking and adoption of healthy behaviors, through two objectives: 1) Increase exposure to and coverage of quality SBCC on key health behaviors, services, and health products, with a focus on Chittagong and Sylhet Divisions, and 2) Strengthen the Ministry of Health and Family Welfare’s (MoHFW) ability to plan, develop, implement and evaluate social and behavior change communication at the central level and in Chittagong and Sylhet Divisions.

Baseline survey will be providing SBCC specific information on FP, MNCAH, Nutrition, TB and cross cutting gender issues. The study will employ a cross-sectional approach with a quantitative household survey.

A household survey will be administered to married women of 15-49 years, husbands of married women of 15-49 years and adolescents of age 15-19 years, both boys and girls.