12 Success Stories of Ujjiban

The USAID-funded Ujjiban project is a five-year integrated effort designed to improve the health of Bangladeshis and their communities by increasing knowledge and generating awareness of positive health behaviors related to maternal, neonatal, child and adolescent health, family planning, nutrition and tuberculosis.

Ujjiban employs a mix of media, outreach, community mobilization, interpersonal communication and local capacity development to reach its priority audiences in the regions of Chattogram and Sylhet. The project is also working to strengthen the ability of the Government of Bangladesh’s Ministry of Health and Family Welfare (MoHFW) to plan, develop, implement and evaluate social and behavior change at the central and regional levels.

After completing the first two years of the project, we began interviewing our clients to gauge the impact of our interventions. We interviewed frontline health workers who are providing services to the people in the rural communities; men, women and adolescents from rural areas of Sylhet and Chattogram; and government and non-government officials working in the health projects and departments at local and national levels. This book comprises 12 Success Stories of Ujjiban based on the interviews with our clients.